KWIK Fit, the automotive servicing and repair company, is going into the motor insurance market and will be offering cover via its website.

The Kwik Fit brand re-entered the UK motor insurance sector last year, offering policies through price comparison websites.

After seeing its offering prove popular and receive positive customer feedback, Kwik Fit is now enabling motorists to get a quote and purchase cover via its online operation.

Insurance features include cover for misfuelling and lost, stolen or accidentally damaged keys.

Policyholders will have their no claims discount protected when hit by an uninsured driver - provided details of the other car and driver are collected - experience deliberate damage or vandalism to their vehicle, or need windscreen repair or replacement when using an approved repairer.

Short European trips of up to three days will be covered as standard, with the option to add cover for a further or extended visit.

Optional additional features available to policyholders include three levels of breakdown cover, legal expenses and enhanced courtesy car cover.

Kwik Fit is offering its insurance cover in partnership with Aioi Nissay Dowa Europe, a subsidiary of MS&AD, one of Asia's largest insurers. Its UK based subsidiary, Aioi Nissay Dowa Insurance UK Ltd, is underwriting and administering the policies.

Andy Lane, marketing director at Kwik Fit, said: "We have launched Kwik Fit Motor Insurance cover to provide drivers with greater choice and cover with a company they already trust to keep their cars safe on the road. We've had a great response from customers obtaining cover through price comparison websites but we know that many car owners like to go direct to their provider.

"We have worked to make the process of getting a quote and confirming cover via our website as simple as possible. We are confident that many drivers will be interested in a Kwik Fit Motor Insurance policy when they come to their renewal date and compare us with their existing provider."